规模空前:
长沙新瀚城品牌管理有限公司是一家全国最大的中高档饰品连锁企业，已有十六年历史，位居长沙市最繁华商业地段，占地1600平方米， 现有一家国内最大的加盟连锁配货中心, 72家直营店，近千家加盟店，加盟店分布全国各地，并且以每月十几家的速度稳步增长。2008年被世界顶级切割工艺厂商施华洛世奇授权为“施华洛世奇元素”国内唯一授权连锁品牌。
 
品种齐全:
新瀚城集研发、设计、生产、销售于一体，产品种类繁多，涵盖纯银首饰、合金饰品、发饰、水晶等8大类，经营48个品类，50000多个品种。产品款式新颖，造型独特，材质各异，品质优异，能满足不同消费者的需求，且能销往全国各地加盟店。同时，新瀚城是奥地利水晶世家施华洛世奇水晶饰品合作伙伴，采用crystallized（施华洛世奇元素），携手共同推广CRYSTALLIZED水晶产品，进一步提升了饰品的光彩及价值，也深受广大消费者钟爱。

经营之道:

1996年至2010年，新瀚城人一直用“绝不因为现在而放弃未来”来训诫自己，并且形成了独具特色的企业文化:“使新瀚城成为受人尊敬的企业”。在“实施品牌连锁战略，携手加盟与时俱进”的经营理念指导下，加强与同行、加盟商的亲密合作，不断满足了消费者和加盟商的需求。 

 借助科学严谨的管理、丰富专业的技术、先进齐全的设备，与国内外顶级生产厂家合作，致力于新产品的设计与开发，新瀚城在同类行业中不断突出产品优势与竞争实力。 可以说，新瀚城独特的企业文化、服务模式、文化理念及不断探索创新的精神都是它成为行业领头羊的重要因素。

远景规划:
新瀚城连锁机构是全国第一家中高档饰品连锁加盟的机构，拥有令同行业刮目相看的八项专利和三项注册商标。新瀚城饰品款式精美，质量过硬，价格合理。上乘的服务，良好的信誉是我们赢得顾客信赖和社会赞誉的保证。在今后的发展中，我们将更加努力完善自我，设计出更具创意、更加精美的产品以满足我们加盟客户的需要，以此来回报广大消费者对我们的支持与厚爱。新瀚城的目标：饰品界的"麦当劳"！

Introduction of Xin Han Chen
On an unprecedented scale the Xin Han Chen, Brand Management Co., Ltd. is one of the nation's largest high-end jewelry company with over fourteen years of history. Xin Han Chen is the best in China; with the most prosperous commercial lots, covering an area of 1600 square meters. Xin Han Chen have one main wholesale store, with one of the nation's largest Franchising distribution centers, with 38 direct sales stores, and more than 330 franchise stores. Xin Han Chen has experienced a dozen new stores a month of steady continuous growth for the past several years.
In 2008, Xin Han Chen was the first Chinese store authorized to use "Swarovski Elements," in producing Xin Han Chen exclusive jewelry creations, further enhancing the luster and value of Xin Han Chen jewelry. This enhanced the highest quality of Xin Han Chen brands products; and furthered leveraged Xin Han Chen market position in China.
Xin Han Chen, continues to set new higher levels for Research & Development for product design, merchandise production, sales, and product variety. Xin Han Chen products includes crystal, silver, and alloy jewelry, and accessories, within eight major merchandise categories, offering over 50,000 merchandise items. Xin Han Chen products are fashionably chic, with special style of excellent quality; meeting individual consumer needs, appealing to global consumer markets.

Management Principle
From 1996 to 2010, Xin Han Chen, motto has been "constant improvement and growth, and ever higher quality development into the future". This has formed our unique corporate culture: "to make Xin Han Chen the highest esteemed company."
Xin Han Chen business philosophy is “implementation of brand strategy and leveraged cooperative marketing with franchisees”; leverages Xin Han Chen’s strengths and competitiveness.
 Xin Han Chen utilizes scientific and modern management principles, incorporating the most advanced design and development of new products, with advanced technological production techniques and equipment, to market to top domestic and foreign markets.
It can be said, Xin Han Chen 's unique corporate culture, business plan, superior manufacturing methods, operations, and constantly innovative spirit propels Xin Han Chen as an global fashion leader.

Advanced Plan
Xin Han Chen Brand is one of the first fashion accessories franchise organization in China. It has 8 patents and 3 registered trademarks that are the standards, and are held in high esteem by colleagues. The fashion accessories creations by Xin Han Chen are of excellent design, highly fashionable, the utmost quality, and conservatively price. With superior service Xin Han Chen has gained customers trust and social praise.
As Xin Han Chen continues to develop, we will consummate even more diligently upon our strengths to satisfy the consumers' need and reply them. Xin Han Chen must be the Magic in fashion accessories.